What are backlinks? Backlinks, also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink. Why are backlinks important? Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility. Earning and giving backlinks Earning backlinks is an essential component of off-site SEO . The process of obtaining these links is known as link earning or link building. Some backlinks are inherently more valuable than others. Followed backlinks from tr...